
Addictive UX design that fuels meaningful engagement
Addictive UX design is a term that often evokes manipulative interfaces, but in this guide we redefine it as design that creates incredibly engaging, value-driven experiences—without compromising user autonomy or well-being.When done ethically, addictive UX design can boost user satisfaction, retention, and long-term loyalty by delivering meaningful value, intuitive flows, delightful micro-interactions, accessible features, inclusive design options, and a consistent sense of progress across tasks people actually care about, creating momentum that feels natural rather than forced.
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